Local Service Ads (LSAs) put your business at the very top of Google, above every other ad and organic result, with the Google Guaranteed badge homeowners trust.
The Google Guaranteed badge signals that your business has passed a background check and is backed by Google, which builds instant trust with homeowners comparing multiple companies for the same job.
Unlike traditional ads, LSAs are built entirely around phone calls. Homeowners tap to call directly from the search result, which means less friction between seeing your business and booking the job.
LSAs run on a pay per lead model instead of pay per click, so you’re only paying for calls and messages that come through, not for clicks that never convert.
LSAs run on a pay per lead model instead of pay per click, so you’re only paying for calls and messages that come through, not for clicks that never convert.
Google’s dispute process lets you flag and get credited for spam calls, wrong numbers, and unrelated inquiries, keeping your cost per real lead lower over time.
LSAs appear above traditional Google Ads and organic listings, showing your business name, rating, and phone number front and center for local "near me" searches. It's the first thing a homeowner sees when they're ready to call.
LSAs run on a separate platform, appear above standard ads, and charge per lead instead of per click.
Eligibility depends on trade, service area, and passing Google's background check and license verification process.
Approval timelines vary by trade and location, and are confirmed once your application is submitted.