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CASE STUDIES

Real Business Growth

See how home service companies turned more leads into more booked revenue. Every case study below follows the same format: Challenge, Strategy, Results.

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Numbers matter more than promises. Below is how we approach every client relationship, and the kind of measurable outcomes we track for each one.

HVAC

Challenge: A multi-location HVAC company known for reliable service and a worry-free guarantee wanted to stay top of mind with local customers, improve visibility against competitors, and drive more leads in its local market.

Strategy: Search Ads to capture active demand, paired with Targeted Email Marketing to stay in front of potential customers in the service area.

Results:

  • 7K clicks and 500 leads from Search Ads in 30 days, with an 8.46% click-through rate
  • 563 calls, 477 of them unique, with an average call length of 4:31
  • Targeted email reached 132K potential customers, generating 19K+ views and 3,310 clicks

Plumbing

Challenge: A plumber had served commercial and residential customers in Kansas City for over 38 years. To grow, they needed more phone calls and more appointments with new customers.

Strategy: Search Ads and SEO to bring in local searchers, with live website chat to turn visits into conversations.

Results:

  • 110 chats, resulting in 100 leads and 26 connected calls
  • 2,361 clicks from Search Ads, resulting in 60 leads
  • 1,544 page views and 599 new users

Roofing

Challenge: A Massachusetts roofing company wanted to grow its roofing division with high-quality leads inside a 75-mile radius. In a competitive market, they needed more local visibility, a fuller sales funnel, a bigger email list, and a way to promote their Leak Proof Roof™ offer.

Strategy: A high-value branded sweepstakes supported by Branded Content, email opt-ins, Display Ads, Social Ads, and Print Ads to create multiple touchpoints throughout the promotion.

Results:

  • 3,690 total entries from homeowners across the target region
  • 396 entries converted into marketing-qualified leads
  • 113 booked sales consultations
  • Highly engaged, in-market prospects interested in the Leak Proof Roof™ offer

Electrical

Challenge: An electrician franchise, servicing residential and commercial customers across the Phoenix metro, already had a solid digital strategy in a highly competitive market, but they weren’t using their CRM data to sharpen audience targeting and lead conversion.

Strategy: A CRM integration paired with a Smart Bidding strategy across Search Ads, Local Services Ads, YouTube, Display Ads, SEO, and Listings.

Results:

  • 33% more leads and a 40% improvement in cost per good lead
  • 1.8K site visits and 606 total leads
  • The single largest source of website traffic
  • 87% of incoming call leads

Construction

Challenge: A construction window and door company, who had served the NYC metro since 2015, wanted to reach more customers in a growing market and tailor their message to each type of customer they serve.

Strategy: A full local presence across Search Ads, Social Media Marketing, Targeted Email Marketing, SEO, Listings, a new website, and live chat.

Results:

  • 32 chats, all of which converted into sales
  • 35 leads from Search Ads
  • 9,930 website visits, 8,695 from new users
  • 90K Display Ad impressions
  • 4.6 review rating published across 49 directories

Trees

Campaign currently running. Results coming soon!

Campaigns run by our media partner, LocaliQ.