Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (LifeLearn, 2015)
Competing in today’s market requires visual content to ensure you brand stands out. Video content not only helps with patient engagement but it can also make a substantial impact in your search engine optimization efforts. In fact, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Fast Track Marketing can help you concept, create and edit social videos that help your patients engage with you. When implementing social media paid advertising, video can increase your conversion rate by 35%!
We recommend your standard shared posts with video be no longer then 60 seconds and limit your facebook video ads to :15 seconds.
Live video is the hot trend in social marketing right now. Fast Track marketing has been helping practice’s live stream important events since the beginning! Click here to download our guide to social streaming.
Let us help you start creating your social video platform!
Google ranks these three pieces of content as most important in determining your SEO positioning:
If you do not have a good balance of all three types, your search positioning can suffer. There are plenty of great companies that supply quality educational content (Rendia), but you also want to have video that highlights your practice. These videos can include practice tours, patient testimonial video, doctor interviews and live procedures. All we need you to do is film and we can do the rest! If video is not in your marketing plan for 2017, consider it today!
Shoppers who view video are 1.81X more likely to purchase than non-viewers.
Ready to get started?
Let Fast Track Marketing build a internet advertising campaign for your practice. Contact us today to see how quick and easy it can be! Call Brandi at 303.731.2634 or schedule a meeting online.