Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
What does patient education mean to you?
- Printed Collateral
- In Office Consulting
- Patient Education Videos
- Practice Website
82% of Consumers Conduct Research Online Before Making a Purchase.
What should your patient education accomplish?
Educate Your Patient:
First and foremost, educate your patient! It is important to know that your patient is researching their treatment and your practice before they come into your office. It is up to you to help guide that research and endure your patient is receiving correct information.
Make Appointments More Efficient:
Do you find that during each cataract evaluation your doctors and staff spend a long time explaining the difference in lens types only to have your patient be worn out from the appointment to fully understand the options? Your patient education should help position treatment options to the patient before their appointment so they come in with pertinent questions. This will greatly reduce time requirements of your doctors and staff while driving premium conversions.
Elicit a Response from Your Patient:
Patient Education should not be a one-way street. In your patient education, give the patient the ability to tell you would their lifestyle is like and what post-operative results are important to them. This will give you staff the ability to make a more personal impact on the patient and better position upgraded treatment options that help the patient reach their visual goals.
38% of Consumers Report Friendly and Personable Associates are the Biggest Reason for In Store Visits.
Fast Track Marketing has created a combination of printed and digital patient education tools to help practices educate their patients, resulting in higher conversion rates and better patient experiences.
Patient Education Landing Pages:
- Educational and Practice Branded Videos
- Outline Treatment Options
- Directions to Office Locations
- What to Expect at Your Appointment
- Lifestyle Survey to be Filled Out Prior to Appointment
- Bright, Clean and Easy to Read
- Not Content Heavy
- Avoid Large Expensive to Print Pieces
- Customizable Print Collateral with Inserts
In Office Signage:
- Often Overlooked but Crucial Piece
- Capture Interested Patients without Distraction
- Speak to Condition Symptoms
- Internal Lead/Referral Capture