Capture those viewers
You have spent time and money on bringing eyes to your website. In some cases it’s lots of time and money. It can be frustrating to see all the website visitors or marketing activity like clicks but no leads from it. Part of that might be your marketing message or where you are placing your ads. Those are things we can help with too but right now let’s focus on what to do with the people who make it to your website. How do you get them to take that next step?
The Power of Call-to-Actions (CTAs) in Marketing
Call-to-Actions (CTAs) are the unsung heroes of digital marketing. They are the compelling invitations, the irresistible prompts that direct people towards taking desired actions.
CTAs provide a clear pathway for users to engage with your content, whether it’s making a purchase, signing up for a newsletter, downloading an ebook, or following on social media.
As you can imagine there are certain CTAs that produce better results than others. Some of that depends on who your audience is and what your business provides. We can help determine which CTAs would be a good choice for your business but here are a few examples.
- “Shop Now” or “Buy Now”: Direct and action-oriented, these CTAs are commonly used in e-commerce to encourage immediate purchases.
- “Subscribe” or “Sign Up”: Ideal for capturing leads and building email lists, these CTAs invite users to subscribe to newsletters, webinars, or exclusive content.
- “Learn More” or “Read More”: Perfect for content marketing, these CTAs entice users to explore further by providing additional information or resources.
- “Download Now” or “Get Started”: Effective for promoting downloadable content such as whitepapers, guides, or software trials, these CTAs offer value in exchange for user information.
- “Follow Us” or “Connect With Us”: Great for social media marketing, these CTAs encourage users to engage with brands across various social platforms, fostering community and brand loyalty.
- “Register Now” or “RSVP”: Often used for events, webinars, or workshops, these CTAs prompt users to register and secure their spot, driving attendance and participation.
What happens once you capture those leads?
Unlocking the Power of Lead Nurture Tools
In the dynamic landscape of digital marketing, lead nurture tools have emerged as indispensable assets for businesses seeking to cultivate relationships with potential customers. These tools guide leads through the conversion funnel, ultimately nurturing them into loyal customers.
Your lead follow up process should ultimately hold a thought out process of calls, emails and text messages. Within those messages you should keep in mind using images and videos to help educate on why your business is the place to go.